Rang Dong Accelerates Growth with Dual Transformation Strategy
Rang Dong drives growth with dual transformation, combining digital innovation and green manufacturing. With a focus on smart homes, cities, and Industry 4.0, it aims for regional leadership, sustainability, and $1 billion revenue by 2030.
Rang Dong, a leading Vietnamese enterprise in lighting and electrical solutions, is advancing with a dual transformation strategy that integrates digital innovations with sustainable practices. By 2030, the company aims to secure a position among Vietnam's top 100 enterprises, targeting $1 billion in revenue and over $100 million in profits. This forward-looking plan aligns with Vietnam’s 2045 vision for economic and sustainable development.
The company has evolved through several technological phases, progressing from producing incandescent bulbs to low-pressure discharge lamps, embracing LED technology, and now pioneering human-centric lighting (HCL) in smart ecosystems. These solutions serve smart homes, cities, and precision agriculture, improving quality of life while enhancing energy efficiency and sustainability.
Over the past five years, Rang Dong’s digital transformation has optimized its operations through synchronized processes and smart technologies. Industry 4.0 tools, IoT solutions, and advanced lighting systems have been integrated to boost productivity and cater to the growing demand for connected environments. Through these efforts, the company is carving a niche in Vietnam’s emerging smart-home and smart-city markets.
Rang Dong's strategic focus includes six key initiatives: accelerating green manufacturing, expanding its product ecosystem with advanced technology, and introducing digital management frameworks. Workforce development is another priority, ensuring employees are well-prepared for future challenges. Additionally, the company’s business model is shifting towards generating more revenue from large-scale digital projects and solutions.
With a commitment to integrity and kindness, Rang Dong balances technological progress with social responsibility. This value-driven approach ensures that the company remains competitive while fostering sustainable growth. The company’s eco-friendly initiatives align with evolving consumer preferences and environmental goals, reinforcing its position as a leader in modern business practices.
In its pursuit of international expansion, Rang Dong aims to extend its presence across the ASEAN region. Continuous investments in research, development, and cutting-edge technologies are part of the company's strategy to transition from a traditional manufacturer to a provider of integrated smart solutions that enhance everyday life. This global ambition reflects the company’s vision of becoming a high-tech enterprise recognized worldwide.
By harmonizing innovation with cultural values, Rang Dong is forging a path toward a future where technology, sustainability, and social responsibility converge. This strategic direction not only strengthens its role in Vietnam’s economic landscape but also sets the stage for success in the international arena.
Should you have any questions or request a quotation of Rang Dong products, please send us an email to: export@rangdong.com.vn.
Websites: en.rangdong.com.vn and vacuumflask.rangdong.com.vn
As the world has become a global village, rice has increasingly appeared in meals of many countries on continents other than Asia. However, not everyone knows how to cook rice well, sometimes too wet or too dry. With a rice cooker from Vietnam’s Rang Dong, we can now get rid of those concerns and easily make perfect rice.
HANOI, April 28 (Rang Dong) - Rang Dong Light Source and Vacuum Flask Company (Rang Dong) has signed two deals with Vietnam Posts and Telecommunications Group (VNPT), Vietnam's top telecoms firm, and with FPT, the country's leading technology company, to expand the applications of Rang Dong's smart lighting products.
One useful kitchen device that makes our life easier is the electric kettle. For a cup of coffee in the morning, a hot soup at night, or simply a glass of hot water, the electric kettle is our perfect companion. Rang Dong has just marketed several models of super-speed kettles that can certainly bring significant improvements to our life.
Nowadays, having hot water is just a snap, helped by an electric kettle. Then a thermos is necessary to help us avoid heating the water over and over. Produced by Rang Dong, Vietnam’s leading vacuum flask manufacturer, the stainless steel flask has advanced functions. Let’s check it out!
Keeping a hot drink hot is important and it is especially challenging for a party or camping. Rang Dong, Vietnam’s leading manufacturer of vacuum flasks, has developed a product that can keep your large drink hot for more than 80 degrees Celsius after six hours, thanks to its special mechanism. It is RD 2045 TS.E - A Vacuum Flask with Pump.
Rang Dong has launched a venture capital fund to stimulate the creativity of all its employees and helps implement successfully the company’s digital transformation strategy.
The consumers may purchase Rang Dong thermos without thinking of the price thanks to mass production, application of cutting-edge technology and automatic production lines, ensuring best quality of the products at the most preferential price. Therefore, Rang Dong's products aim to become an indispensable personal item of customers.