Vietnam's Rang Dong aims to thrive with dual transformation
Rang Dong, Vietnam’s leading manufacturer of LED products and smart lighting solution provider, has already achieved significant success over the last five years of digital transformation, making advancements in product and service strategy, organizational structure and business operations. The achievements have helped create a strong foundation for the company to accelerate its dual transformation strategy, integrating both digital and green initiatives to promote sustainable growth.
A traditional light bulb and thermos factory established in 1961, the Hanoi-based company is committed to growth driven by science, technology, innovation and ethical business practices. It has now become an electronics manufacturing facility, making cutting-edge Industry 4.0+ products from state-of-the-art production lines.
Rang Dong has successfully implemented four technological shifts to change its final products, from incandescent bulbs and thermoses to low-pressure discharge lamps to LED lighting, and lately, to smart and human-centric lighting such as smart home solutions.
The company has set ambitious growth targets, aiming to become a high-tech enterprise with a global brand presence by 2030. Dual transformation is part of its plans to lead the country’s new growth areas, with production of, and services for smart homes, smart cities and smart farms.
Ambitious Goals Beyond Digital Transformation
Rang Dong has targeted to achieve an annual growth of 20-25 percent, with annual profits to exceed USD 100 million in six years, and employee’s average monthly salary to reach USD 2,000.
Six Strategic Breakthroughs
From Digital to Dual Transformation
Digital transformation and green initiatives go hand in hand, complementing each other. Viewing digital transformation as a tool to achieve green goals, Rang Dong furthers its third digital transformation loop, gradually synchronizing systems to meet green objectives.
The company focuses on environmental sustainability in its manufacturing processes, utilizing automation and robotics to minimize material waste, save energy and reduce emissions.
Adoption of Industry 4.0+ Technologies
Rang Dong has been rapidly integrating Industry 4.0+ technologies, such as Internet of Things (IoT), big data, and cloud computing across all business operations.
The application of Artificial Intelligence (AI) is accelerated to optimize production and business models, transforming the workforce into tech-savvy professionals with optimal performance in a digital and connected environment.
Restructuring Product/Service Ecosystem
Rang Dong has restructured its product and service ecosystem based on large-scale light production, integrating IoT and expanding its portfolio. The proportion of high-tech products in the company’s total output has risen to 45 percent now from 0 percent, a significant contribution to the overall growth.
AI-Powered Innovation
Rang Dong is leveraging AI to deliver personalized, plug-and-play solutions for customers. The company’s AI-integrated ecosystem enables personalized consumer experiences, supports green production, and enhances safety and sustainability.
The company aims to more than double the share of high-tech products to 70 percent by 2030, scaling its AI and smart solutions in line with global technological adoption trends.
Green and Smart Manufacturing
Rang Dong has stated clearly its commitment to green and smart production processes. Automation and robotics are at the heart of its strategy, boosting labor productivity and ensuring zero defects. The company also focuses on ensuring traceability for high-demand export products.
Digital Business Model (DBM) Implementation
The process is now being accelerated, with plans to integrate both pipeline and platform business strategies this year and in 2025. The company is enhancing customer experience through mobile technologies and expanding its e-commerce presence.
Rang Dong places a strong emphasis on building a new generation workforce, focusing on digital skills and leadership development. From a hierarchical structure it has been shifting to a flat, network-based model, encouraging innovation and agility.
The company is also fostering a digital culture that embraces innovation, setting a strong foothold for its legacy of excellence in the digital age.
Should you have any questions or request a quotation of Rang Dong products, please send us an email to: export@rangdong.com.vn.
Websites: en.rangdong.com.vn and vacuumflask.rangdong.com.vn
HANOI, April 28 (Rang Dong) - Rang Dong Light Source and Vacuum Flask Company (Rang Dong) has signed two deals with Vietnam Posts and Telecommunications Group (VNPT), Vietnam's top telecoms firm, and with FPT, the country's leading technology company, to expand the applications of Rang Dong's smart lighting products.
Vacuum flasks were invented in the late 19th century and have been popular since early 1900s. Nowadays, billions of people own such a product, using it to keep drinks hot, cold and clean. Rang Dong is honored to be one of the world’s most famous manufacturers of vacuum flasks and has been exporting it to many countries on a long stretch from Asia to Europe to South America.
Rang Dong has launched a venture capital fund to stimulate the creativity of all its employees and helps implement successfully the company’s digital transformation strategy.
The consumers may purchase Rang Dong thermos without thinking of the price thanks to mass production, application of cutting-edge technology and automatic production lines, ensuring best quality of the products at the most preferential price. Therefore, Rang Dong's products aim to become an indispensable personal item of customers.
Since Rang Dong’s establishment in 1961, the vacuum flasks produced by the company have become an indispensable item in many families in Vietnam’s northern region and later, nationwide. “Rang Dong” is now a familiar and reliable brand in the country of more than 90 million people.
