Rang Dong Aims For Leading Digital Technology Enterprise
Founded in 1961 as a factory producing lamps and thermoses, Rang Dong Light Source and Vacuum Flask Joint Stock Company has taken a strategic shift, undertaking transformation into a digital technology enterprise. The new development phase of the Hanoi-based company is mapped to respond to the acceleration of the digital economy and the global green energy transition.
The company is restructuring its operational model, focusing on being a solution provider to deliver not only individual high-quality products, but also integrated systems capable of centralized connection, intelligent management and operational optimization, Rang Dong’s Deputy General Director Nguyen Hoang Kien has said.
The rationale for this transformation lies in the rapid advancement of digital technologies, artificial intelligence (AI) and the urgent need for energy efficiency, which are reshaping the industrial structure.
Having recognized that technology must help address specific real-world problems and operational challenges, Rang Dong’s management board has emphasized that technology only holds true meaning when it is deployed to solve practical issues and deliver long-term value to users and the society.
The foundation for the transition into a digital technology enterprise is built upon robust endogenous research and development capabilities, modern electronic manufacturing systems and highly automated production lines.
These assets allow Rang Dong to master core technologies, meeting international standards in smart lighting and autonomous control. By developing “Make in Vietnam” products, the company is actively accompanying the national goal of building a green, smart and sustainable lifestyle.
RalliSmart ecosystem
At the heart of the new strategy is an ecosystem of products, solutions and 4.0+ services focused on four key pillars: Smart Home, Smart City, Smart Farm and Renewable Energy.
A central component of this ecosystem is RalliSmart, a smart technology platform developed by Rang Dong. RalliSmart serves as the foundation for connecting, operating and providing digital services for living and working spaces.
The company has achieved mastery over the entire value chain, from IoT devices and gateways to control software, data platforms and AI integration.
This comprehensive approach allows for centralized management and enhanced user experiences while significantly reducing energy consumption.
One of the standout features of the RalliSmart solution is its ability to integrate openly with international standards such as Matter and oneM2M.
The compatibility enables flexible deployment across various scales, ranging from individual apartments and luxury villas to large-scale infrastructures such as schools, hospitals, factories and smart urban areas.
This technological flexibility helps keep Rang Dong’s solutions future-proof and globally competitive.
Rang Dong’s vision
In tandem with the business model transformation, the company has officially unveiled its new brand identity, built on the philosophy of inheritance and development to preserve core traditional values while clearly articulating a long-term vision.
The iconic red sun symbol representing Rang Dong’s prestige and heritage for nearly seven decades remains at the center. It further stands for energy and the light of trust in the brand that Rang Dong has built among generations of Vietnamese consumers.
The updated logo introduces a prominent green element, stylized as an upward-pointing arrow. This symbol represents movement, growth and a definitive direction toward a sustainable future. It signals Rang Dong’s commitment to being a digital technology enterprise that is agile, innovative, and environmentally conscious.
By combining the rich legacy with modern technological prowess, Rang Dong is not only changing its image, but also redefining the company’s role as a key driver of the national digital transformation, ensuring a smarter and greener life for all.
Should you have any questions or request a quotation of Rang Dong products, please send an email to: export@rangdong.com.vn.
Websites: en.rangdong.com.vn and vacuumflask.rangdong.com.vn.






