Rang Dong strikes cooperation deals with Vietnam top telecoms, tech firms
By Ho Binh Minh
HANOI, April 28 (Rang Dong) - Rang Dong Light Source and Vacuum Flask Company (Rang Dong) has signed two deals with Vietnam Posts and Telecommunications Group (VNPT), Vietnam's top telecoms firm, and with FPT, the country's leading technology company, to expand the applications of Rang Dong's smart lighting products.
The signing with VNPT and FPT is a major step forward in the Hanoi-based company's digital transformation initiated in 2019, a major campaign proactively promoted by the Vietnamese government in recent years.
The signing is part of a Digital Transformation Forum on Wednesday in Hanoi hosted by Rang Dong, Vietnam's leading manufacturer of LED products and provider of smart lighting solutions, as the company marks its 60th anniversary.
Deputy General Director Nguyen Doan Ket (Sitting, left) of Rang Dong Light Source and Vacuum Flask Company, signs a cooperation agreement with Director Ngo Dien Hy of VNPT's Information Technology Company in Hanoi on April 28, 2021.
Under the deal with VNPT's Information Technology Company aimed at developing smart cities, Rang Dong's street lights will be integrated in VNPT's Intelligent Operation Center (IOC), an active assistant dubbed as "the digital brain" to help Vietnam build an efficient e-government.
VNPT has planned to build an IOC in each of Vietnam's 63 provinces and cities and has so far completed around half of its roadmap.
Officials from Rang Dong (Left) and FPT hold copies of a cooperation agreement signed at Rang Dong's Digital Transformation Forum in Hanoi on April 28, 2021.
Under the pact with FPT Telecom, a FPT affiliate, Rang Dong's smart home devices such as LED lights, switches and sensors will be integrated with FPT's Play Rogo, a platform launched in 2019 to help control home smart devices by voice, using Bluetooth, ZigBee and Wi-Fi connections.
The pact finalised a bilateral memorandum of agreement signed in late November 2019.
In near future, Rang Dong would produce motors for smart curtains which will be controlled by FPT Play Box, Director Le Trong Duc of the FPT project developing the box told the forum.
DIGITAL TRANSFORMATION
Rang Dong has begun the company's digital transformation since July 2019.
Even though having faced the fear of failure and the hesitation in having to make a decision in changing the product strategy and business model, Rang Dong has made its first steps forward in digital information and achieved initial positive results, General Director Nguyen Doan Thang told the forum.
In 2020 the company established a Research and Development Center for Digital Technologies in charge of taking technology transfers and applying the achievements in production and business. In the same year Rang Dong formed a center and a venture capital fund to support the creation and implementation of new ideas.
Rang Dong has now entered the second year in implementing its strategy on digital transformation for the 2020-2025 period, with the vision until 2030. The digital transformation targets all the key areas, namely corporate management, production and business expansion at home and abroad.
The company aims to become a high-tech firm by 2025, when the annual revenue would rise quadruple from that in 2019, and employee's monthly income would reach USD 2,000.
Rang Dong also aims to complete building smart production with up to 80 percent of data hooked into the system for processing and analyzing in a synchronized way.
In order to attain the targets, Rang Dong has been investing 20 percent of its after-tax profit for the application of scientific and technological achievements, which is a rare practice among Vietnamese enterprises, Chairman Nguyen Quan of the Vietnam Automation Association noted.
Reporting the first positive results of the digital transformation, Rang Dong's January-April revenue jumped 47.2 percent from a year ago, Mr. Nguyen Doan Thang told delegates attending the forum on Wednesday.
In the first quarter, Rang Dong reported revenues rising 38.4 percent from a year ago to 1.53 billion dong (USD 66.7 million), of which the export revenue surged 70 percent, while profit before tax increased 45.7 percent to 139 billion dong, he said.
The company has yet to publish its 2021 revenue target, subject to shareholders' approval at a general meeting scheduled for May 15, 2021. But as a sign of robust business expansion, Rang Dong has projected its export turnover this year to triple that in 2020 to 1.2 trillion dong.
“Given lighting has a wide application in many areas, Rang Dong has a giant space to develop lighting devices and solutions,” Director Ngo Dien Hy of VNPT's Information Technology Company said at the forum.
(USD 1= 22,930 dong)
In addition to meeting domestic consumption, Rang Dong has been exporting thermos flasks to many countries. Its flask has won user’s trust and even China, which previously exported vacuum flasks to Vietnam, has now become one of the importers of Rang Dong thermos products.
Besides producing for domestic consumption, Rang Dong has also been exporting thermos vacuum flask to many countries and the product has won customers’ appreciation. With large production capacity and high quality meeting international standards, Rang Dong is expanding incredibly its export markets towards becoming the lead exporter in Southeast Asia.
Rang Dong is proud to be Vietnam’s leading manufacturer of vacuum flasks, which account for 85 percent of Vietnam’s market. With more than 60 years of experience in vacuum flask production and having mastered technology, the company is confident in making every new product that can win customers’ trust.
Established in 1961, Rang Dong began production of vacuum flasks. Over the past six decades the company’s product has become popular with millions of Vietnamese families, not to mention thousands of customers overseas.
Since Rang Dong’s establishment in 1961, the vacuum flasks produced by the company have become an indispensable item in many families in Vietnam’s northern region and later, nationwide. “Rang Dong” is now a familiar and reliable brand in the country of more than 90 million people.
Since the establishment of the company in 1961, Rang Dong’s Vacuum flasks have become an indispensable item in every household in the North and nationwide. So far, Rang Dong has been positioned as a familiar and reliable brand, beloved by consumers. Accompanying with 60 years of the company’s development, Rang Dong’s Vacuum flasks have become must-have items in every Vietnamese family. Today, they are not only presented in domestic market but have also been exported to 20 countries across the world namely Japan, Brazil, Singapore, Indonesia, Argentina, Cuba, UAE, Egypt, China, etc.